How to Create Memes on Instagram Edits (Step-by-Step Guide)

Meme your moments, one tap at a time.

Memes aren’t just funny—they’re one of the most shareable ways to communicate on the internet. And the best part? You don’t need fancy software to create them. With Instagram Edits, you can make your own memes directly from your phone. Here’s how.

What You’ll Need:

• An image to use as your background
• A short video clip for the meme moment
• Your phone + Instagram

Step 1: Upload Your Background Image

Start by opening the Instagram editor. The first thing you need is your meme background—this could be a reaction shot, a funny face, or even a blank image for a text meme.

• Tap on the ‘+’ icon
• Choose Edit (not just post or story)
• Upload the image you want as the background

This sets the scene for your meme masterpiece.

Step 2: Add the Video You Want to Meme

Once your image is loaded:

• Scroll to the bottom toolbar
• Tap on ‘Upload’
• Select the video that contains the moment you want to use (this might be a short clip, a reaction, a punchline, etc.)

Now, you're working with both a background and the video you’ll extract the meme from.

Step 3: Manually Select the Meme-Worthy Object

After the video is uploaded, you’ll need to isolate the part that makes the meme funny—usually a person, reaction, or movement.

• Tap on the video layer
• Manually select the object by tracing or highlighting it (depending on the tool interface)
• Be precise—it helps with tracking

Step 4: Track the Object

Once your object is selected:

• Tap ‘Track’ (you’ll see this option near the selection or in the action menu)
• The app will analyze the video and automatically track the object throughout the clip

🕒 Wait a few seconds—this may take a little time depending on the length of your video.

Step 5: Add Text and Meme-ify It!

Now that your object is tracked and placed, it’s time to bring in the humor:

• Use the Text tool to add your punchline, reaction, or classic meme caption
• Drag and place the text where you want it (top or bottom usually works best)
• Customize the font, color, and size to match your meme style

Tip: Use bold white text with a black shadow for that classic meme look.

Step 6: Save & Share Your Meme

Once everything looks good:

• Hit ‘Save’ or ‘Export’ to render the final meme
• Share directly to your Instagram Story, Reels, or Feed
• Or save it to your device and drop it in group chats to impress your friends 😎

That’s It – Meme Master Activated

It’s that easy. With just an image, a video, and a few taps, you’ve made a meme that can make people laugh, think, or go viral. So get creative, test out different clips, and have fun meme-making on Instagram!

Why Relatable Memes Matter for Businesses

In the world of marketing, attention is currency—and memes are one of the most effective ways to earn it.

Here's why memes work:

• 🔁 They’re highly shareable: People repost what makes them laugh or feel seen.
• 🧠 They’re memorable: Humor helps with recall—your brand becomes part of the joke and the memory.
• 🗣️ They speak the audience’s language: Memes feel authentic, not salesy.
• 🤝 They build connection: A relatable meme tells your audience, “We get you.”

But the key word here is relatable.Memes should reflect your audience’s experiences, frustrations, or daily life—from coffee struggles to work-from-home chaos. That’s what makes someone stop scrolling and say, “OMG, this is so me.”

POV Meme Examples for Businesses

The “POV” (Point of View) format puts your audience in the middle of a scenario. It’s great for storytelling, relatability, and creating emotional responses (usually laughter). Here are a few business-friendly POV meme ideas you can use:

1. POV: You're the last one in the Zoom call and forgot your camera was on.

🖼️ Background image: Awkward facial expression or empty office

🎞️ Video overlay: A person blinking slowly or looking panicked

📝 Text: "POV: You said 'bye' five times but no one left the meeting."

2. POV: You opened your inbox on a Monday morning.

🖼️ Background: Blurred explosion or dramatic clouds

🎞️ Video overlay: Someone gasping or slowly backing away

📝 Text: "POV: 187 unread emails and 3 coffee sips in."

3. POV: A customer asks if you can do it cheaper.

🖼️ Background: Serious business setting

🎞️ Video overlay: Someone raising an eyebrow or shaking their head

📝 Text: "POV: When someone wants 'high quality' at a 'low budget.'"

4. POV: You finally scheduled your content for the week.

🖼️ Background: Peaceful or celebratory image

🎞️ Video overlay: A person dancing, relaxing, or high-fiving themselves

📝 Text: "POV: Your content calendar is finally full. You're basically the CEO now."

5. POV: You’re trying to sound professional but autocorrect won’t let you live.

🖼️ Background: Typing screen or text message thread

🎞️ Video overlay: Frustrated keyboard smashing or double-take reaction

📝 Text: "POV: You meant 'attached' but sent 'attack' instead 😬"

You don’t need a big budget or fancy gear—just creativity and a clear sense of your audience’s day-to-day struggles or wins.

Relatable memes build trust and laughs, and with Instagram Edits, they’re easier than ever to create. Whether you're a small business or a growing brand, meme marketing can humanize your content and make your followers feel like they're in on the joke—with you.