Instagram has long been known as a visual platform, perfect for sharing beautiful content, building brand awareness, and connecting with your audience. But now, it's becoming something even more powerful a searchable platform.With Instagram content starting to appear in Google search results, it’s time to start thinking about Instagram like you would your website: something that needs to be optimised for search visibility.
Instagram SEO (Search Engine Optimisation) is the process of optimising your content—captions, bios, hashtags, and even alt text, so that it becomes easier to find within Instagram’s internal search, and now, increasingly, on external search engines like Google.
Whether you’re a product-based business or a service provider, optimising your Instagram posts can help you reach more people who are actively searching for what you offer.
Starting July 2025, Instagram has announced that public photos and videos from professional accounts may begin showing up in search engine results. This means your posts could appear when someone searches for terms like:
This opens a whole new opportunity for discovery outside of the Instagram app itself and it all starts with how you use your words.
If you're already creating content, a few small tweaks can help your posts go even further.
Here are simple steps to get started:
Think about what your ideal client would type into Google or Instagram search. Use those words naturally in your captions, just like you would on your website.
📝 Example: Instead of “Love this space,” try “We transformed this small bedroom into a calm, clutter-free sanctuary.”
Include your core keywords and location in your bio. Instagram also scans bios for relevance in search results.
📝 Example: “Professional Organiser | Home & Office | Based in Manchester”
Hashtags still matter but focus on niche and location-based ones. Don’t overdo it.
📝 Example: #HomeOrganiserLondon #DeclutteringTips #SmallBusinessSupport
Instagram allows you to add custom alt text. Use this space to describe the photo with your keywords in mind it helps with accessibility and discoverability.
SEO isn't instant, but consistency pays off. Post regularly, keep your messaging clear, and stay relevant to your audience’s needs.
With Instagram becoming more integrated into search engines like Google, now is the time to treat your profile and content like a searchable asset. Optimising your Instagram for SEO doesn’t mean sacrificing creativity—it simply means being intentional with the words you use.Whether you're a florist, coach, designer, organiser, or any kind of small business owner, understanding Instagram SEO can dramatically expand your reach—and attract the right people to your brand.
Need help with your Instagram or website SEO?
Get in touch today.