If you feel like your website is not getting found on Google or traffic has suddenly slowed down, it might be time for an SEO audit. An audit helps you spot the issues holding your site back so you can fix them and get better results.
Here are 10 clear signs your website could benefit from an SEO health check.
1. Your Website Is Not Showing Up on Google
If you are searching for your business or key services and cannot find your site even after a few pages it is a strong signal something is wrong. It could be indexation issues, lack of optimisation or penalties.
2. You Have Seen a Drop in Organic Traffic
A sudden dip in traffic may point to algorithm updates, broken links or slow loading times. An SEO audit identifies the exact cause so you know where to focus your efforts.
3. Your Website Loads Slowly
Page speed matters. Google ranks faster sites higher and visitors are likely to leave if a page takes more than a few seconds to load. A full audit can uncover what is slowing your site down.
4. High Bounce Rate or Low Engagement
If users are landing on your pages but not sticking around something is off. It could be poor keyword targeting weak content or confusing structure all areas a good audit will review.
5. Your Keywords Are Not Ranking
Are you targeting keywords but still not appearing in search results? An SEO audit will look at how well your keywords are integrated into your content meta tags and headings.
6. Broken Links or Errors Are Showing
404 errors broken internal links or dead outbound links harm user experience and SEO. These are easy to miss unless you run a structured audit.
7. Your Competitors Are Outranking You
If other businesses in your niche are consistently above you in the search results they are likely doing something better. A website audit helps uncover those gaps and how to close them.
8. Your Site Is Not Mobile Friendly
Google uses mobile first indexing so if your site does not work well on phones or tablets your rankings will suffer. An audit checks mobile usability and responsiveness.
9. You Have Never Done an SEO Audit
If it has been years or never since your site was reviewed now is the time. SEO changes fast. What worked two years ago could be harming you today.
10. You Are Launching New Services or Content
Before pushing new pages live ensure your site structure URLs and internal links are sound. A pre launch SEO review can prevent missed opportunities and ranking issues.
Ready to See How Your Website Is Performing
Use our Free Website SEO Checker to run a quick audit today. You will get instant insights into what is working what is not and how to improve your site for better visibility and performance.