One of the most important things you can do to grow your social media as a professional organiser is to make time for your content.
That really is the foundation.
A realistic and sustainable approach is to dedicate one day a month to planning your content and one day a month to creating it. The reason this works so well is simple. Preparation is key. If you fail to prepare, you are planning to fail.
When content is rushed or created on the spot, it often feels inconsistent, stressful and easy to abandon altogether. When it is planned, everything becomes calmer and more intentional.
This is important.
You do not need to post every day to grow on social media.
When you see people posting daily, it is usually because one of two things is happening.
Posting every day is not realistic for most professional organisers who are running busy businesses, working with clients and juggling family life. Consistency matters far more than frequency.
Quality content posted consistently will always outperform rushed daily posts.
Your content should have a clear purpose. It needs to be useful, relatable and relevant to your ideal client.
Here are the three main types of content you should be creating:
Think about what your clients are struggling with before they ever contact you.Common pain points include
A messy wardrobe
A cluttered kitchen
Overwhelming life admin
Too many children’s toys
When you speak directly to these struggles, people feel seen and understood. That is what builds trust and connection.
Educational content works incredibly well for professional organisers.You do not need to show your face if you are not comfortable. Think of the folding style videos that do so well online.Ideas include
How to fold socks
How to fold baby clothes
How to fold hoodies
How to fold towelsYou can also create seasonal content. For example at Christmas you could share how to wrap gifts neatly, how to organise decorations or how to store kitchen towels and table linens.Seasonal content feels timely and relevant, which helps with engagement.
Selling is important, but how you sell matters.You do not want to sell every day. Constant selling leads to people unfollowing, and it happens more often than you think. If someone lands on a page and every post is saying buy this, book now, limited spaces, it becomes overwhelming.
Think of it like walking into a shop. If you went into Waitrose and someone approached you to sell something every time you walked down a new aisle, you would feel put off very quickly.
This is why an eighty twenty split works so well.
Eighty percent of your content should be informative or focused on pain points.
Twenty percent of your content should be selling your services.It really is that simple.
Here are some content ideas you can begin using straight away.
If you find content creation overwhelming or feel stuck with a creativity block, my new service is designed specifically for you.
I now offer cost effective done for you content packages that you can purchase monthly, quarterly, for six months or for a full year.
Each month, you receive professionally created content delivered within one week of purchase and tailored to your brand.
Your content will include a mix of reels and graphic posts, all designed to help you grow your social media and attract the right clients.
Captions are included, so all you need to do is post. This saves you time and removes the stress of constantly trying to think of what to create.
If you are ready to take content creation off your to do list and show up consistently without the stress, you can view the full details and choose the package that suits your business best.
Ideal if you want consistent, done for you content without a long term commitment.
Investment
£200 per month
Perfect for organisers who want consistency with a saving.
Investment
£540 per quarter
Saving £60
For long term consistency and less planning.
Investment
£960 for six months
Saving £240
Best value for organisers who want content covered for the year.
Investment
£1,680 per year
Saving £720
Alternatively, if you would prefer to talk things through or have questions before booking, feel free to get in touch by email and I will be happy to help.
Choose monthly if you want flexibility
Choose quarterly or longer if you want savings and consistency
Every package is designed to give you consistent, high quality content without the pressure of posting every day.
You receive 8 posts per month, which works out as:2 posts per weekThis is the ideal posting frequency for professional organisers. It keeps you visible, consistent and relevant without overwhelming you or your audience.
Each month your content includes a strategic mix of:
This follows the proven eighty twenty rule.Eighty percent informative or problem solving content
Twenty percent promotional content
It allows your audience to get to know you
It builds trust without feeling spammy
It is sustainable long term
It fits around a busy client based business
Once you book, I will create your content and deliver it within one week. Everything is tailored to your brand and your ideal client, so you can simply schedule or post with confidence.
You will also receive a monthly strategy call where we review your content performance, look at what is working and make adjustments to keep your social media moving in the right direction.
If you are unsure which package is right for you or would like to talk it through before booking, feel free to get in touch by email and I will guide you in the right direction.