Why SEO and Instagram SEO Matter for Your Business Visibility

In today’s digital world, it is not enough to simply exist online. If customers cannot find your business on search engines or social media, they will quickly find a competitor instead.

 This is where SEO and Instagram SEO come in.Both play a vital role in helping small businesses and solo entrepreneurs get discovered, build trust and drive consistent leads without relying on paid ads.

What Is SEO and Why Does It Matter

Search Engine Optimisation, or SEO, is the process of improving your website so that it appears higher in search engine results like Google. It helps your content get seen by the people who are already searching for what you offer.Why it matters:

• Brings long term, organic traffic
• Builds authority and trust
• Works for you 24/7
• Cheaper than paid advertising

What Is Instagram SEO

Instagram SEO is how you optimise your content on the platform to appear in Instagram’s search results and suggested feeds. While hashtags help, Instagram now uses keywords, captions, bios and alt text to understand what your content is about.Instagram SEO helps you:

• Reach users who do not follow you yet
• Appear in Explore and search tabs
• Improve visibility of Reels and posts
• Support discoverability without ads

How Instagram SEO and Website SEO Work Together

Your business visibility improves when both your website and Instagram work in harmony. Here is how they can support each other:

• Bio Optimisation: Use relevant keywords in your Instagram bio and link to a keyword-optimised landing page (such as your Free Website SEO Checker).
• Content Strategy: Blog topics can inspire Instagram captions, and Instagram content can bring traffic back to your site.
• Authority Building: Consistent messaging across platforms builds trust and tells Google your brand is legitimate.
• Keyword Crossovers: People may search for similar things on Google and Instagram—such as “social media help for small businesses”—so consistency boosts relevance.

Quick Tips to Optimise Instagram for SEO

• Add target keywords in your bio, not just hashtags
• Use descriptive captions, not just emojis
• Turn on alt text and write keyword-focused descriptions
• Name your highlights with keywords (e.g. “SEO Tips” not “💡”)
• Use location tags to boost local visibility

SEO helps you get found on Google. Instagram SEO helps you get found on social media. Together, they make your brand more discoverable, more trustworthy and easier to engage with.Whether you are just starting out or looking to improve your strategy, investing in both forms of SEO can make a powerful difference.

Want to Get Found More Easily Online

Book a discovery call or try our Free Website SEO Checker to see how your site is performing and how we can help boost your visibility.