11Aug
Instagram has recently launched a highly anticipated feature: the ability to repost public feed posts and Reels directly to your own profile. For businesses, this new tool opens up a range of creative and strategic opportunities to increase reach, engagement and authenticity on the platform.In this blog, we explore what the repost feature is and how your brand can use it to boost visibility and community engagement.
What Is Instagram's Repost Feature?
The new repost function allows users to share posts and Reels from other accounts directly to their followers. These reposts appear in both the main feed and a dedicated "Reposts" tab on the profile. Importantly, reposted content credits the original creator, maintaining transparency while encouraging collaboration.
To use the feature, simply tap the repost icon beneath a post or Reel, add an optional comment or thought bubble, and save. It is an intuitive process that makes sharing quality content quicker and more impactful.
Four Ways Businesses Can Use the Repost Feature
Instagram’s repost feature is more than just a content-sharing tool. It is a strategic opportunity for brands to grow their audience and strengthen trust. Here are four smart ways to leverage it:
1. Boost Organic Reach
Reposts provide a natural way to expand your brand's reach. When followers or collaborators share your content, it reaches new audiences without the need for paid promotion.
SEO Tip: Use captions and alt text with keywords like "Instagram marketing" and "brand storytelling" to maximise reach.
2. Showcase Social Proof
The dedicated Reposts tab becomes a dynamic portfolio of brand trust. It demonstrates that your content is worth sharing, offering a subtle yet powerful form of social proof.
Engagement Tip: Share user reposts in Stories or highlight them in a regular feature like "Fan Friday".
3. Collaborate with Influencers and Advocates
With this feature, influencers and brand fans can amplify your message while maintaining content attribution. It is perfect for partnerships, product spotlights or campaign launches.
Content Tip: Encourage influencers to use the optional thought bubble to add genuine testimonials or product reviews.
4. Build a Community-Led Content Strategy
Encouraging reposts can help build a brand culture shaped by your audience’s preferences and voice. This fosters loyalty and drives long-term engagement.
Strategy Tip: Launch branded hashtags and repost challenges to motivate your community to get involved.
New Supporting Features to Watch
Instagram has also introduced two companion tools that support visibility and engagement:
- Instagram Map: A location-sharing tool that shows where content is posted from, enhancing local discovery and event marketing.
- Friends Tab: A personalised space showing Reels and posts your connections have liked or reposted, giving your content a better chance to surface organically.
Instagram's new repost feature is a strategic asset for businesses. It enables you to extend organic reach, build credibility and foster a stronger sense of community all while maintaining full transparency and creative control.
Adapting your content to be repost-ready will help your brand stay visible in a social media landscape that prioritises authenticity and interaction.
If you would like help planning a repost-friendly campaign or crafting content that resonates with your audience, let me know.
I am here to help your help your brand grow in meaningful ways.
Comments