The “Propaganda We’re NOT Falling For” Trend: What It Is & Why You Should Jump On It

If you're active on social media lately—especially Instagram or TikTok—you’ve probably seen creators calling out industry clichés with bold, swipe-worthy carousels & reels titled:
"Propaganda We’re NOT Falling For."

It’s real. It’s raw. And it’s taking over for a good reason.In a scroll-happy world full of empty advice and polished nonsense, this trend speaks to what people really want: truth, clarity, and relatability.

So... what is this trend?

The “Propaganda I’m Not Falling For” trend originally gained traction on TikTok. It features creators listing random, often humorous or controversial, things they reject as societal or cultural "propaganda"—typically set to the song “I Think About It All the Time” by Charli XCX featuring Bon Iver.On TikTok, it’s more playful or edgy. But on Instagram and LinkedIn? Smart businesses and creatives are putting a strategic spin on it—calling out harmful narratives in their industries.It’s content that’s both scroll-stopping and soul-connecting.

Here Are Some Real-World Examples

Let’s break this down by industry to see how it works in action:

Business Coach Edition

Propaganda We’re NOT Falling For:

• "10k months = success"
• "You must sell high-ticket to be respected"
• "More content = more clients"
• "Your mindset is the only thing holding you back"

Reality check: Not every coach wants to scale endlessly. Strategy, sustainability, and client results matter more than revenue screenshots.

Virtual Assistant Edition

Propaganda We’re NOT Falling For:

• "Charge low until you ‘prove’ yourself"
• "Say yes to everything"
• "You should be behind the scenes, not visible"

Reality check: VAs are skilled professionals, not task-runners. It’s time we stop normalising burnout and underpricing.

Real Estate Edition

Propaganda We’re NOT Falling For:

• "More listings = more credibility"
• "You must cold-call daily to get leads"
• "Social media isn’t for serious agents"

Reality check: People want trust, not pressure. Storytelling, local knowledge, and service build loyal clients—not outdated sales tactics.

Fitness Coach Edition

Propaganda We’re NOT Falling For:

• "No pain, no gain"
• "You have to look a certain way to be legit"
• "Everyone should be chasing fat loss"

Reality check: Health is personal. Coaching should be inclusive, sustainable, and about more than just aesthetics.

Professional Organiser (British Edition)

Propaganda We’re NOT Falling For:

• "Buying containers will fix your clutter"
• "Minimalism suits everyone"
• "Clutter means you’re lazy"

Reality check: Organisation should reflect lifestyle, not Instagram trends. Real transformation starts with mindset and meaning—not a label maker.

Why You Should Jump on This Trend

This trend isn't just viral—it’s valuable. Here's why it works:

✅ It positions you as authentic and trustworthy

✅ It helps your audience feel seen and understood

✅ It carves out what makes you different

✅ It sparks engagement and discussion

✅ It’s incredibly easy to customise for your niche

Whether you use it in a carousel, Reel, email, or blog post, it's a low-effort, high-impact format to refresh your message and cut through the noise.

Ready to Try It?

Start by listing 3–5 things people believe in your industry that you know aren’t true.

Then flip them into your own “Propaganda We’re NOT Falling For” post. Add commentary, inject some sass (if it fits your brand), and share what you do believe in instead.Want help writing yours? Drop me a message—I’ll help you brainstorm it.

This trend isn’t about being edgy for the sake of it. It’s about creating honest, values-driven content that attracts the right people and filters out the fluff.
And honestly? That’s the kind of content we all need more of.